seralized: a:2:{s:4:"bpap";a:2:{s:11:"price_group";s:4:"8.70";s:10:"price_user";s:5:"14.99";}s:4:"bpbc";a:2:{s:11:"price_group";s:4:"8.55";s:10:"price_user";s:5:"15.01";}}<br><br>unseralized: Array
(
    [bpap] => Array
        (
            [price_group] => 8.70
            [price_user] => 14.99
        )

    [bpbc] => Array
        (
            [price_group] => 8.55
            [price_user] => 15.01
        )

)