seralized: a:2:{s:4:"bpap";a:2:{s:11:"price_group";s:4:"8.70";s:10:"price_user";s:5:"14.99";}s:4:"bpbc";a:2:{s:11:"price_group";s:4:"8.55";s:10:"price_user";s:5:"15.01";}}

unseralized: Array ( [bpap] => Array ( [price_group] => 8.70 [price_user] => 14.99 ) [bpbc] => Array ( [price_group] => 8.55 [price_user] => 15.01 ) )